Digital design / 2024

Institutional Design

Ads, social media and corporate emails

Discipline: Digital design
Role: Concept to direction
Year: 2024

About the project

A slice of my time at Alcoa Brasil, working on the corporate and internal communication of the Poços de Caldas plant. Ads, social media posts, emails to employees and the launch of the new Internal Communication channel, following milestones such as GPTW 2023 and Valor 1000, dates like Tree Day, Women’s Month and World Water Day, and diversity and inclusion campaigns.

Prevention and responsibility.

Institutional communication on safety, sustainability, diversity and recognition.

Safety campaign: aluminium has an endless cycle; your life does not.

Alcoa and InterCement partnership: sustainability and reuse.

Recognition among the best workplaces in Minas Gerais.

World Day for Safety and Health at Work.

LGBTQIAP+ diversity and inclusion communication.

Invitation to a course on mining and journalism.

Alcoa institutional newspaper advertisement.

Institutional presence.

The vertical composition carries the brand message into a print advertisement.

Alcoa: seminar and evacuation drill invitation.

Institutional presence

Communication celebrating 60 years of Alcoa in Brazil.

Explore related work

Human — Campaigns and design

Human — Images in motion

Viggore

CREATIVITY, WITH INTENTION.RIO DE JANEIRO, BR

Design with
someone behind it.

Hi, I'm Taís.
Designer & AI Creator.
Open to new opportunities

Between strategy, sensitivity and technology,
I create identities and images that connect
brands and people.

EXPLORE MY WORK

01 / PORTFOLIO

Selected work

IDEAS THAT TAKE SHAPE.

Human — Image direction

Image direction, characters and atmosphere

Human — Campaigns and design

Academy Pass, Human TV and AI Video Lab · campaigns and content

Human — Images in motion

Audiovisual studies · motion, image and atmosphere

Institutional Design

Ads, social media and corporate emails

Viggore

Visual identity, e-commerce, social media and email marketing

Presence — Portraits and editorials

Personal study · Portraits, beauty and fashion

Lunar Drinks

Personal study · Art direction for drinks

Object, light and setting

Personal study · Product and campaign imagery

Inhabiting — Interiors and atmospheres

Personal study · Interiors, furniture and atmosphere

Between the real and the imagined

Personal study · Surrealism, set design and illustration

Marmota — Labels and applications

Beer labels and bottle applications

Lust’s Elixir — Digital campaigns

Banners and digital campaigns for alternative fashion

D’Grafo — Selected campaigns

Campaigns and social media for service, food and event brands

Nanakarana — Zodiac series

Email marketing with one piece for each sign

Black Public Leadership

Outreach campaign for social media and email

Human Academy — Campaigns and results

203 AI images for 24 carousels published by Human Academy, with 66,707 likes and 21,856 recorded: 10 editorial lighting styles · 5 camera moves with AI · Drone effect with AI · 7 3D render styles · Human direction in AI creation · FIFA-style portraits · World Cup stickers with AI · Visual styles with sref · Higgsfield Soul 2.0 × Nano Banana Pro · Fan cam with AI · 360° images with GPT Image 2 · Recraft V4 × Nano Banana 2 · Fashion: camera, scale and point of view · Iconic scenes and upscaling · Character consistency · Animation styles with AI · 12 camera angles · Hyper-realistic prompts · 8 creative uses of Nano Banana Pro · Nano Banana × Seedream 4.0 · Digital patchwork · Custom icons with ChatGPT · Animated pixel art · Logos with Creative 3D Effect.

Prompt portfolio

Quer conhecer mais do meu trabalho?! Aqui abro pra você alguns prompts criados por mim.

02 / NICE TO MEET YOU

always curious.

RIO DE JANEIRO THE WORLD

The tools evolve.
The eye is mine.

I am Taís Fraga, a designer with a degree in Industrial Design from UFF. My practice connects digital design, branding and generative AI, from creating images to researching creative tools and workflows.

From typography to new ways of making images, curiosity stitches my work together. I like exploring possibilities and giving shape to ideas with personality.

Visual identityDigital designCreating with AIPackagingTypography & lettering

See my background

03 / BACKGROUND

Experience that adds up.

View résumé

Different contexts.
An eye still being built.
Design, communication and new
creative possibilities.

01DeslumbreFounder | Art Director & Multidisciplinary DesignerOct 2019 – present

Art direction and multidisciplinary design for brands across different sectors: visual identities, campaigns, key visuals and digital and printed pieces, from concept to final delivery.
Work for social media, e-commerce, landing pages, presentations and corporate materials, rolling assets out across channels while keeping brand, concept and execution consistent.
Generative AI applied to ideation, creation and visual refinement, alongside running briefing, research, client relationships and deadlines independently.

Art directionVisual identityGenerative AIProject management

02HumanAI Creator | DesignerJun 2025 – Sep 2026

Conceived visual content for Human Academy and Human Company, connecting art direction, creative concepting, social media design and visual storytelling.
Created images and videos with generative AI and tested tools continuously, judging results aesthetically and technically and finding new uses for AI in design workflows.
Produced educational material on creating with AI and supported community management; a selection of posts gathered in a portfolio adds up to more than 88k interactions.

Generative AIArt directionEducational contentSocial media design

03FSB ComunicaçãoDesignerMay 2023 – Jul 2025

Campaigns, key visuals and corporate pieces for Alcoa, from the visual concept to the final rollout, maintaining the identity and brand guidelines across digital and printed materials.
Strategic presentations, corporate HTML emails and online and offline pieces; coordinated a small team and directed creative demands.
Two advertisements published in Valor Econômico and O Globo, plus anniversary campaigns that travelled internationally.

AlcoaKey visualsBrand guidelinesTeam coordination

04ViggoreDesignerAug 2022 – Apr 2023

Visual concepting for the e-commerce campaigns, from the creative idea to the digital rollout, taking part in decisions on language and creative direction.
Design and visual direction of the website, keeping campaigns, brand identity and the browsing experience consistent.
Key visuals, banners, social media pieces and promotional materials adapted to different formats and touchpoints.

E-commerceVisual directionKey visualsDigital campaigns

05D’GRAFO Comunicação IntegradaGraphic Designer II / Graphic Designer IDesigner II: Jun 2022 – Jul 2022 | Designer I: Aug 2021 – Jul 2022

Created ads, stories, posts, banners, short videos and GIFs; produced menus, folders, labels and business cards.
Refined visual identities and adapted digital and printed layouts for different clients and formats.
Documented internal processes, organised weekly demands and structured the hiring process to grow the design team.

Social mediaPrinted materialsProcessesWorkload management

View short résumé ↗︎

ALWAYS IN MOTION

INSIDE LVMH 2026

AI Applied to Work 2026

L’Oréal Brandstorm 2025

04 / HOW I CAN HELP

From idea to delivery.

Talk about a project

Images with AI

Creating and refining images with generative AI, exploring visual concepts for brands and campaigns.

Selected work

Human — Image direction ↗︎Presence — Portraits and editorials ↗︎

Branding and visual identity

Visual identities, key visuals and brand materials, from concept to use across different formats.

Selected work

Marmota — Labels and applications ↗︎

Design for campaigns and social media

Posts, stories, banners, ads, short videos and GIFs with a consistent visual language.

Selected work

Human — Campaigns and design ↗︎Human — Images in motion ↗︎

Presentations and graphic materials

Strategic presentations, corporate pieces and printed materials that organise information clearly.

Selected work

Human — Campaigns and design ↗︎Human — Images in motion ↗︎

Services provided by Deslumbre Design LTDA
Company ID (CNPJ) 61.690.094/0001-62

05 / NEXT CHAPTERPROJECTS, PARTNERSHIPS & OPPORTUNITIES

Institutional Design

Prevention and responsibility.

Institutional presence.

Institutional presence

Explore related work

Design with
someone behind it.

Selected work

Human — Image direction

Human — Campaigns and design

Human — Images in motion

Institutional Design

Viggore

Presence — Portraits and editorials

Lunar Drinks

Object, light and setting

Inhabiting — Interiors and atmospheres

Between the real and the imagined

Marmota — Labels and applications

Lust’s Elixir — Digital campaigns

D’Grafo — Selected campaigns

Nanakarana — Zodiac series

Black Public Leadership

Human Academy — Campaigns and results

Prompt portfolio

The tools evolve.
The eye is mine.

Experience that adds up.

From idea to delivery.

Images with AI

Branding and visual identity

Design for campaigns and social media

Presentations and graphic materials

Shall we create
something together?

What's the
next idea?

Prevention and responsibility.

Institutional presence.

Institutional presence

Explore related work

Design withsomeone behind it.

Selected work

The tools evolve.The eye is mine.

Experience that adds up.

From idea to delivery.

Images with AI

Branding and visual identity

Design for campaigns and social media

Presentations and graphic materials

Shall we createsomething together?

What's the next idea?

Design with
someone behind it.

The tools evolve.
The eye is mine.

Shall we create
something together?

What's the
next idea?