Object, light and setting
Personal study · Product and campaign imagery
- Discipline
- AI & Image
- Role
- Campaign concept, art direction and AI image creation
How can one product appear in different contexts and remain recognisable? This personal study uses candles to explore product imagery, materials, colour and light. From catalogue views to imagined settings and a use case, each composition explores a different visual communication format.
Shape, material and product identity.
Framing, light and arrangement bring out the product’s shape, label and variations. The series starts with clear, direct imagery for product presentation.
One art direction, different moods.
A change in lighting shifts the mood while keeping the product central. Two scenes show how light can create distinct variations within one art direction.
Product in its environment.
In the vertical frame, product and landscape share the scene. The composition explores how format changes the relationship between object, scale and setting.
A product in a new world.
Placing the product in a Martian landscape expands the series’ visual world. The contrast between an everyday object and an unexpected setting creates a more conceptual campaign image.
Use context and scale.
A person brings the product closer to a use context. This image explores how to introduce scale and context while retaining the study’s visual character.
