Lunar Drinks
Personal study · Art direction for drinks
- Discipline
- AI & Image
- Role
- Campaign concept, art direction and AI image creation
A visual system can make a product recognisable across a series. For this personal drinks study, I created a lunar universe of rocks, flowers and planets, then explored it through different cocktails, colours and compositions. It shows how consistent art direction leaves room to experiment while keeping the series cohesive.
One art direction, multiple compositions.
Rocks, flowers and celestial bodies recur throughout the art direction, connecting the products and giving the series cohesion.
Contrast brings the product forward.
The pink cocktail creates a point of contrast between the flowers and mineral landscape. Colour and framing bring the product forward while keeping the series within one visual world.
Consistency with room to vary.
Glasses, colours and framing change; light, mineral textures and setting keep the images connected. A study in consistency across different product images.
