Human — Campaigns and design
Academy Pass, Human TV and AI Video Lab · campaigns and content
- Discipline
- Digital design
- Role
- Graphic design and campaign rollouts
From campaign assets to video content, this selection brings together projects I developed for Academy Pass, Human TV and AI Video Lab. My work spans graphic design, image composition and communication across ads, carousels, motion and posters. Hierarchy, typography and visual direction connect each asset to its campaign purpose.
Ads designed to attract and guide.
Academy Pass ads bring together portraits, headlines and information in a hierarchy designed for quick reading. Colour and imagery vary while keeping the campaign recognisable.
A carousel that guides discovery.
The carousel extends the conversation, introducing the platform and arranging its features in a clear sequence of headlines, imagery and screens.
From concept to content.
For AI Video Lab, I shaped the visual communication across the call to action, explanation and content. Typography, cinematic imagery and pacing bring the workshop to life across formats.
A visual system in motion.
For Human TV, titles, imagery and screens come together in a moving presentation. The design challenge is keeping the brand clear and coherent as the content changes on screen.
Motion that shapes the narrative.
In the AI Video Lab pieces, concise messages anchor the sequence while characters, lighting and framing create variety. Motion and typography work together to shape the narrative.
One campaign, multiple formats.
The call-to-action piece combines motion and registration information in a direct message. The sequence shows how one visual direction can work in both video and static formats.
Typography takes the lead.
In the posters, typography, scale and texture guide the reading. These pieces broaden the selection and explore other forms of visual expression for the brand.
